Giving Employees and Customers What They Really Want for Rewards

What do employees really want? What would customers like to receive as a “thank-you”? Do employees and customers really appreciate the rewards or recognition companies give them? Those are the critical questions companies face as they plan their recognition programs. In order to get the most from your company’s rewards and recognition budget, it’s important to choose a reward that people will enjoy getting and using. 

According to a recent study from Incentives Magazine, 8 out of 10 employees surveyed say they would prefer a rewards card over other gifts, such as something they select out of a catalog or a memento chosen by a manager. Unlike a clock, a plaque or other reward merchandise, prepaid rewards cards are versatile and useful. They can be used to purchase necessities or whatever the recipient wants. If the employee wants to use it on something that will also treat family and friends, he or she can do that. Or if an employee wants to splurge on something from a favorite store and also get something practical like groceries, a rewards card allows for multiple purchases at multiple places. 

The most popular type of rewards card is a prepaid Visa® card because it can be used for so many things. In fact, other than cash or a check, a Visa rewards card offers the recipient the most flexibility since it can be used for online purchases or in-person purchases at a store, restaurant, gas station or entertainment venue.

The rising popularity of prepaid rewards cards as employee recognition or customer thank-yous mirrors the steady increase in gift cards given as personal gifts. According to research from InComm, a transaction services company, 92 percent of respondents said they had given two or more gift cards as gifts in 2016. Gift givers and recipients prefer gift cards because they are convenient, alleviate the stress of shopping and give the recipient control so they can get something they truly want. 

Similarly, prepaid rewards cards reduce costs and time associated with selecting, shipping and packaging merchandise awards, while giving employees and customers the chance to pick out exactly what they want from a favorite restaurant or retailer.  

U.S. Bank Rewards Visa Card

The U.S. Bank Rewards Visa Card is a single-load Visa prepaid card used for rewards, thank yous and recognition. It can be used anywhere Visa debit cards are accepted in the United States, and recipients can check their balance or view transactions online 24/7, or by phone. With nine custom designs and the ability to customize the cards with a company logo and special message, the U.S. Bank Rewards Visa Card is a flexible, convenient choice for rewards programs.

U.S. Bank Rewards Connect

The U.S. Bank Rewards Connect website makes it easy to reward and thank employees and customers. With customizable, single-load cards available in any amount from $25 to $1,000, the website offers a fast and easy way to recognize employees’ hard work or show customers how much you appreciate their business. There’s no need to process and issue rewards checks, or maintain inventory on expensive rewards merchandise that employees and customers may not appreciate anyway.

Simply visit and create a user log-in. Choose your card design and customize your order with your company logo, an embossed card message, or a special message on the card carrier. Then complete your order at checkout and the Rewards Card is on its way. Order whenever you need, as often as you need, for awards, thank yous, recognition and rewards.

For more information, contact Ben Osmond at